Recently a CEO of a tech start-up contacted me for help. He had been fulfilling the role of marketing manager in addition to his role as CEO. And now that the product slate is getting more complex, he knew he would no longer have the time to effectively manage product marketing in addition to everything else that was on his plate. He is ready to hire for that position, but he’s meeting resistance.
When he spoke with the product marketers who would report to a new marketing manager, they didn’t think they needed someone in that role. They couldn’t see what value that person would add. The CEO asked me for coaching. Should he make an independent decision to hire someone, without buy-in from the product marketing team? Or should he allow their resistance to get in the way of what he knows he needs to do to support business growth? [Read more…]