
Recently a CEO of a tech start-up contacted me for help. He had been fulfilling the role of marketing manager in addition to his role as CEO. And now that the product slate is getting more complex, he knew he would no longer have the time to effectively manage product marketing in addition to everything else that was on his plate. He is ready to hire for that position, but he’s meeting resistance.
When he spoke with the product marketers who would report to a new marketing manager, they didn’t think they needed someone in that role. They couldn’t see what value that person would add. The CEO asked me for coaching. Should he make an independent decision to hire someone, without buy-in from the product marketing team? Or should he allow their resistance to get in the way of what he knows he needs to do to support business growth? [Read more…]
Jane, a nonprofit leader, brought together counterparts from four organizations with similar interests to create a strategy for securing joint funding. Although Jane knew each leader individually, the group had never met. They had only 6 hours for their meeting, presenting a great temptation to rush the process. Instead, I worked with Jane to go slow enough to ensure the group’s alignment and productivity.


Like many leaders, you may get ahead of your organization when leading change. You see what needs to change because it’s part of your role. However, to lead change successfully, it is critical for you to create an opportunity for others to see what you see … and for you to understand what they see. 