Brain Injury Service Nonprofit Shifts Mid-term Goals Based on Strategic Planning

14 year old brain injury service non-profit needed to up its game from an annual plan to a multi-year strategic plan that addressed strategic questions related to facility and capacity growth. The planning process needed to fit into an already full schedule, dove-tail with the accreditation process, and build support among outside stakeholders. A thorough environmental scan engaged funders, board, and other key stakeholders to identify areas that needed strengthening and where Side by Side could make the most difference, and areas needing strengthening to address longer term goals. Board and staff gained valuable insights, resulting in a shift in mid-term goals from adding a facility to expanding service capacity in other ways, broadening its approach to outcomes management, increasing policy and advocacy efforts, supported by strengthening operations, infrastructure and financial health. The process built broad stakeholder support for the new plan.